VisualTrays

is the new digital signage solution dedicated to communication on the shelf

100% CREATED, DESIGNED & MADE IN ITALY
+39 06 656 708 22

HOW IT WORKS

Visual Trays® is a full range of extremely innovative communication opportunities for p.o.s..
It can be used in perfect complementarity with all the basic components of shelves, such as modular platforms , separators , promotional flags, or independently .
It is composed by various kind of monitors with different and easy files upload systems because it is plug and play or fully remote updatable. It requires no installation, only a socket.
It cannot work with batteries.

3 VERSIONS, for any purpose
1.BASIC version , the most versatile.
The module is 330mm wide , 65 mm high and consists of 4 mini-monitors , assembled in an injection plastic shell. The 4 mini-monitors work synchronously or independently . It is possible to add and synchronize more modules so to reach desired lengths, in function of the shelf space occupied and according to the multiples of 330 mm .
Starting from a minimum width of 330 mm, it is perfectly adaptable to any measures of point of sale ( Hyper , Super , Superette), or qualified retail (eg . pharmacy , perfumery etc. ) and it ensures high visibility “just where the product is”.
Easy file upload through microSD plug and play, with automatic restart in case of power failure or accidental switching off.

2. EXTRAWIDE version , for a strong impact.
It’s an extension , in terms of length , of the Basic version , with several monitors assembled together.
The module has a width of 1330mm ( standard measure of a linear GDO ), with a height of 65mm. In this case, the shell is made of an extruded aluminum profile, our property design, that can eventually be shorted according to custom requests. In this way you can even create endless configurations and create an absolutely attractive and innovative glance .
Thanks to perfect syncrhronization and monitor HD resolution, video contents are extremely enanched. Positioning is very fast using the tool kit specially arranged for all needs of fixing.
Easy file upload through microSD plug and play (with automatic restart in case of power failure or accidental switching off) or fully remote file uploading with Smart connection system (see below).

3.CROWNER version , the most distinctive.
It is the ' latest evolution of Visual Trays® project .
The concept of digital shelf is expanded and extended to crowner (linear shelf or gondolas end caps ). To boost the visibility of digital contents, an exclusive design combines three digital LCD monitors – LED backlights 20”, with ips second generation technology.
The new crowner offers the best of technology in terms of images quality, contrast and brightness, with a visibility angle close to 180 ° .
The screen size is available on request, the plexiglass frames are removable and fully customizable as well as shelf profiles or gondolas end caps.
Fully remote file uploading with Smart connection system (see below).

SMART CONNECTION TECHNOLOGY
To make the Visual Trays® system even more versatile, an integrated software has been developed for the replacement of video contents, which enables the remote management of the schedule. There are three possibilities of managing Smart Connection uploads :
1) Local WiFi connection directly in store through pc , tablet or smartphone easy upload of any video or slideshow .
2) remote connection through internet, using the VPN Server specially created on Cloud Telecom Italy.The device in store, reaches the VPN server using the Customer’s high speed Internet access exhisting in the p.o.s. The video content management is remotely done via standard FTP file transfer.
3) remote connection through internet, using the VPN Server specially created on Cloud Telecom Italy. The device “in site” reaches the VPN server using a dedicated 4G Router Eurodisplay installed in the p.o.s. The video content management is remotely done via standard FTP file transfer.
The Smart connection system fits for versions Extrawide and Crowner, while the “Base version” can only be managed manually loading contents via microSD.

CONTENTS CREATION
The specific experience gained in p.o.s. communication, has created a self sufficient team able to realize the most suitable message for the context, fully capable in adapting exhisting videos or creating new solutions with an estreme quality level.
We never want to fill our videos with commercial or similar, but only with the most suitable message for the specific task of our customers (brand awareness, sales, educational, promotional etc.).

WHY VisualTrays?

  • Maximum Illustrative Capacity

    The proximity of the device to the product allows the maximum illustrative capacity exactly where the product is displayed.

Not Invasive

Not being invasive, the devise allows perfect complementarity with the products and does not take away precious facing space on the shelf

VisualTrays Also Helps To

1) Create visibility and attract the shoppers to the device and then to the products related to it
2) Do " education" : the contents can direct consumers to better understand the characteristics of the products
3) Make Brand awarness
4) Create continuity with other media
5) Provide the shopper with a clear and efficient information
6) Extend the staying in front of the shelf
7) Make purchase orientation

About us

Eurodisplay Design in Progress is a company certified ISO 9001/2008, working for almost 30 years in the design and production of POP materials.
It makes use of all the latest technologies and keeps on researching in the field of cultural innovations and of the modern trade marketing.
Innovation and design, however, are never separated from the realistic feasibility of the projects and the logic of the point of sale, considering also costs and sustainability.
The service provided is 360 °: from strategic preliminary study, to design, from the choice of materials to production, from integrated logistics support on point of sale; operating the direct supervision and the management of all phases of the project, competitive prices and reduced times are guaranteed.
Behind every project there is a process that the professionals of the company - a team of architects and engineers with years of experience - study and develop passionately with customers to create a customized product every time, that strictly reflects the company's image and its communication goals. In this sense Eurodisplay Design in Progress feels not like a supplier but like a partner of the client companies and aims to build with them strong relationships based on respect and mutual, long-lasting trust.
Among the historical customers: Procter & Gamble, Johnson & Johnson, Palmolive, Angelini, Fater, Manetti & Roberts.

AWARDS

Italian Popai Award 2015

CATEGORY DIGITAL & TECHNOLOGICAL INNOVATION AND CRITICS AWARD

Visual Trays Extrawide Smart has won in the edition 2015 edition of the Italian POPAI Award the CATEGORY DIGITAL & TECHNOLOGICAL INNOVATION AWARD and the CRITICS AWARD . Already winner in previous editions of the Italian POPAI Award , Visual Trays also received an award this year for its technological evolution that gives the opportunity to manage content from the smartphone in the Extrawide Smart version.

Italian Popai Award 2014

CATEGORY DIGITAL & TECHNOLOGICAL INNOVATION AND CATEGORY PERMANENT DISPLAY
Visual Trays is confirmed also at the Italian POPAI Award 2014 among the most interesting and impactful nominations and let EURODISPLAY Design in progress award the following prizes :

Category POP Durable - Visual Trays Mattel Mattel Italy
Category Digital & Technological Innovation - Visual Trays Extrawide for EURODISPLAY Design in Progress.

Italian Popai Award 2014

CATEGORY DIGITAL & TECHNOLOGICAL INNOVATION AND CATEGORY PERMANENT DISPLAY
Visual Trays is confirmed also at the Italian POPAI Award 2014 among the most interesting and impactful nominations and let EURODISPLAY Design in progress award the following prizes :

Category POP Durable - Visual Trays Mattel Mattel Italy
Category Digital & Technological Innovation - Visual Trays Extrawide for EURODISPLAY Design in Progress.

Multimedia

NEWS

5 Things You Should Know About the Future of Retail

In a world where consumers shop on their phones, hate being “sold to,” and want everything instantly… what’s a retailer to do?

By: Dianna O'Neill Sep 16, 2015

COMPETITION DIVA 2015: PODIUM AGAIN FOR EURODISPLAY DESIGN IN PROGRESS

It happened in the competition organized as part of DIVA 2015 Viscom Italy, the exhibition of visual communication that took place last October 15 to 17 at Fiera Milano where the jury headed by Master of Graphic Design Maurizio Milani has decreed for Crowner Smart Connection third place in the category of digital signage devices. The result is more than welcome not only for the quality of all the participating projects, but because it is the fourth consecutive year that the digital innovation of EURODISPLAY Design in Progress earns the winners podium.

COMPETITION DIVA 2015: PODIUM AGAIN FOR EURODISPLAY DESIGN IN PROGRESS

It happened in the competition organized as part of DIVA 2015 Viscom Italy, the exhibition of visual communication that took place last October 15 to 17 at Fiera Milano where the jury headed by Master of Graphic Design Maurizio Milani has decreed for Crowner Smart Connection third place in the category of digital signage devices. The result is more than welcome not only for the quality of all the participating projects, but because it is the fourth consecutive year that the digital innovation of EURODISPLAY Design in Progress earns the winners podium.